What is Pitch '21?

Brown Thomas Arnotts is committed to playing a pivotal role in supporting our community and championing local talent. As an Irish brand, we have always been customer focused and our aim is to cultivate retail environments that are conscious,
considerate and community focused.

We are proud to launch Pitch '21 at Arnotts, inviting Irish start-up's and budding Entrepreneurs to pitch for their chance to be mentored in the world of retail and also secure placement as part of the Arnotts Christmas edit in November and December, both online at and in-store.


The ultimate winner of Pitch '21 will also secure a €10,000 business development fund.


The Journey

What you need to know


Applications for Pitch '21 are now closed.


All applications have been reviewed and those who have made the shortlist have been contacted 


The group of shortlisted applicants will pitch their business to our judging panel between the 7th – 27th June.


Applicants will be contacted on the 5th July to inform them on whether or not they have progressed to the next stage of the campaign.


Masterclasses will take place with the finalists and team of judges throughout the month of August.

Go Live

Trading in-store and online with Arnotts will commence for our finalists in early November as part of the Arnotts Christmas gifting edit.

Ultimate Winner

Our ultimate winner will be announced in January 2022 who will secure a €10,000 business development fund and will continue to trade with Arnotts.

Meet The Judges


Audrey Owens

Director of Innovation & Enterprise, Brown Thomas Arnotts 


Rachel Morgans

Buying Director Home & Living, Brown Thomas Arnotts


John Redmond

Creative Director, Brown Thomas Arnotts

Denise Kenny Byrne

Co-founder of The Head Plan

Ciarán Byrne

Co-Founder of The Head Plan


Vincent Tynan

Co-Founder Juvi