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FAQ's

All you need to know

What is Pitch'21?

Pitch’21 is a new initiative, developed by Brown Thomas Arnotts, inviting Irish start-ups and entrepreneurs to pitch for a chance to be mentored by a team of experienced experts in the world of retail and secure placement as part of the Arnotts Christmas 2021 edit and thereafter. Our ultimate Pitch’21 winner will also secure a €10,000 business development fund.

Applications are now closed for Pitch '21.

Can anyone enter Pitch '21?

In order to meet criteria to enter, you must be a designer/maker/entrepreneur in fashion, beauty, jewellery, lifestyle or technology who has a product/range developed - Full entry requirement details are listed on our 'Criteria' page.

How do I enter?

Applications are now closed for Pitch '21

When is the closing date for entries?

Applications closed on the 7th May.

Is this open to International applicants?

Your business needs to be based in Ireland.

I have a great idea, but I don't have a product range, can I enter?

If your proposed product will be ready by July 2021, you are eligible to enter Pitch '21.

If you have an innovative idea that you would like to discuss with Brown Thomas Arnotts, that isn't focused solely on a product, please email details to 'Pitch21@arnotts.ie'.

My business isn't a new start-up, can I still apply?

Yes, small established companies can apply too.

I have more than one business, can I enter more than once?

Yes if you are the owner of more than one business you may enter multiple times, however only one can be selected to progress to the next stage.

What is the prize?

Our shortlist of applicants will avail of masterclasses from experienced professionals in the world of retail along with the opportunity to have their product trade in the Arnotts Christmas gifting edit. Our ultimate winner will be announced in January '22 and will win a €10,000 business development fund.

What is the Arnotts Christmas Gifting Edit?

The Arnotts Christmas gifting edit is a selection of brands and products curated for the Christmas gifting period which launches in November each year. This edit is made up of a wide range of brands across all categories which has a dedicated section both in-store and online. Winners will secure placement as part of the 2021 Christmas edit.

I have applied, when will I find out if I have been shortlisted?

Applicants who have made the shortlist will be contacted week commencing May 31st.

I have been shortlisted, what's next?

If you have been shortlisted, you will be contacted by our team to confirm a date to pitch your business to our panel of judges. Judges will review all proposals and five winners will be selected.

Who are the judges?

Our panel is made up of 6 judges, each of which have a diverse range of experience in the world of retail. Visit our 'Judges' page to find out more about our judges.

How are applicants judged?

Applicants will be reviewed on the following areas:

  • Uniqueness, design, quality, make-up and execution of their product

  • Demonstration in creating and nurturing a sustainable future for Arnotts Customers with their offering

  • Proven direct to consumer sales channels

  • The applicant’s vision for the future of their brand

I've been shortlisted, can I bring a team member to the pitch to the judges?

Yes up to x2 team members can participate in the pitch to the judges.

How many winners are there?

There will be five winners each of which will avail of masterclasses and secure placement in the Arnotts Christmas 2021 gifting edit. We will have one ultimate winner who will secure the €10,000 business development fund.

How do I stay up to date on Pitch'21?

You can check out the Arnotts social channels along with pitch21.arnotts.ie to stay up to date on all things Pitch '21.

What are the Terms & Conditions?

You can find our terms & conditions here.